
Play as an endangered species
An article published in the World Economic Forum sheds light on the scale of steady play decline. According to research
Children are playing less than ever, especially in spontaneous ways with their peers. Together, let’s figure out how can we bring back free play for their joy and wellbeing.
Unstructured free play allows children to use their imagination, creativity, and sense of adventure without adult intervention. They are free to create their own experiences, take risks and truly express themselves.
According to research, free play brings children highest levels of joy and activity. No wonder, that its decline is contributing to a growing number of problems amongst the youngest: mental health issues, technology addiction, poor fitness and loneliness.

An article published in the World Economic Forum sheds light on the scale of steady play decline. According to research
Play Drive is a campaign to promote the importance of free play as a source of joy and wellbeing for our children.
Play Drive’s Founder, Lukasz, was raised by a single mother in an apartment block in Poland during the 80s. Despite not having siblings he never felt lonely. Kids were always around ready to explore the surroundings, invent games and hang from monkey bars – the central meeting spot. This formative experience has led him to start Play Drive as an effort to preserve free play for future generations.